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STAKRN Education
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Companies and brands

Your teams, ready for gaming.

Understand gamer communities, assess an esports partnership, brief a creator: paths for every role, in every country, in each person's language.

Train my teams →See the LMS platform
Custom-built
40 hsix modules built for your roles
Format
20 minone lesson on smartphone, no travel
Countries
35+ languagesthe same standard everywhere
Monitoring
Dashboardsby entity, region and role
What is at stake

Understand before you invest.

Video games, esports and influence bring together billions of players, viewers and creators. The global influencer marketing market reached $32.55 billion in 2025. Brands are investing, often before their teams know the codes.

The result: poorly calibrated partnerships, poorly briefed creators, activations that ring false. Shared training avoids these mistakes and gives every team the same language.

Sources: Influencer Marketing Hub, 2025.

Sample path

Six modules for your teams.

An example for marketing, sales and communication teams. Your 40 hours are built from your goals.

  • 01

    Understanding gamer communities

    Who plays what, where and how: Discord, Twitch, YouTube and their codes.

  • 02

    Positioning a brand in gaming

    Choosing the right arena between video games, esports and influence.

  • 03

    Designing an influence strategy

    Choosing, briefing and contracting a content creator.

  • 04

    Assessing esports partnerships

    Team, event, publisher: reading a sponsorship proposal.

  • 05

    Running a multichannel activation

    In-game advertising, retail, events, content: orchestrating it all.

  • 06

    Measuring results and impact

    Audiences, engagement, return on investment: proving what works.

By role

Each team, its own path.

  • Brand and communication

    Talking to gamers

    The codes, platforms and mistakes to avoid for a brand.

  • Sponsorship and partnerships

    Assessing a proposal

    Reading an esports sponsorship offer and negotiating what you get in return.

  • Retail and events

    Activating on the ground

    Designing a gaming activation in store or at an event.

  • Product and digital

    Thinking like a player

    What video games teach about engagement and loyalty.

  • Sales

    Selling to the industry

    Understanding the players and their models to sell to publishers, clubs or brands.

  • Leadership

    Deciding

    Orders of magnitude, risks and opportunities, in one session.

Going further

Extend the path with our experts.

  • Talk

    Open a seminar

    An expert talk for a convention or an executive committee. See our talks.

  • Workshop

    Work on your projects

    A working session on your own cases, with a deliverable at the end.

  • Team building

    Experience the game

    An esports tournament between teams or entities, followed by a debrief on what the experience changes for your roles.

How many employees, which roles, which countries? Let's talk.

Train my teams →
FAQ

Your questions

Do our employees need to be gamers?

No. The paths start from scratch and are designed first for people who do not play.

Can we train teams in several countries?

Yes. The content exists in French, English and Spanish, and the interface offers more than 35 languages. Monitoring is by entity, region and role.

Is the platform compatible with our tools?

Yes: white label with single sign-on, or integration into your LMS in SCORM format. A complete security file is available for your IT department.

Are the case studies about our industry?

Yes. Custom modules are based on cases from your day-to-day work: preparing a creator collaboration, assessing a sponsorship proposal, designing an activation.

How do we get started?

With a scoping call with your training department and a few line managers. Fill in the form and we will get back to you within 48 business hours.

Go further

Keep playing.

STAKRN

To move from training to action, STAKRN Agency supports brands with their esports strategy, partnerships and influence campaigns.

Discover STAKRN Agency
Contact

Train your teams.

Roles, numbers, countries, timeline: tell us what you need. Reply within 48 business hours with a tailored proposal.

hello@stakrn.com
Your need

Train my teams →