The uses that will shape your next projects.
Offices to convert, ground floors to bring to life, mixed-use neighbourhoods: freed-up space is filling with leisure, sport and services. A path to learn how to programme them.
- Worlds
- 5video games, esports, leisure, sport, hybrid venues
- Roles
- 4development, innovation, sales, project
- Path
- ≈ 40 hsix modules of 6 to 8 hours
- Format
- Remotesmartphone, tablet or computer
The city's uses are changing. So are your teams.
16% of shopping centre openings in 2023 were leisure, which now occupies 7% of floor space compared with 4% in 2014. France has more than 4,000 third places, up from 1,800 in 2018. And 1,142 padel courts opened in a single year.
Programming these uses, choosing the right operators and selling these projects requires a culture that is rarely acquired in the field. We design these venues every day. We know how to teach them.
Sources: Cushman & Wakefield, June 2025; France Tiers-Lieux, 2026; Union Sport & Cycle, 2025.
Four roles, one shared need.
- Development
Development directors
Spot opportunities and read an operator's business model before committing to a site.
Deliverable: opportunity note on a real site - Innovation
Innovation managers
Track trends and tell lasting concepts from passing fads.
Deliverable: benchmark of reference venues - Sales
Sales
Speak the language of operators, local authorities and investors to sell a mixed-use scheme.
Deliverable: pitch for an operator or a local authority - Project
Project managers
Translate a use into concrete requirements: floor space, flows, acoustics, networks, operations.
Deliverable: functional brief for a space
Six modules, five worlds.
Micro-lessons of 20 to 30 minutes, modules of 6 to 8 hours, content updated regularly.
- 01
Video games: industry, audiences, players
The culture of your future residents: 73% of French people aged 10 to 80 play.
- 02
Esports: players, events, venues
Arena, gaming centre, LAN room: needs and operators.
- 03
Indoor and outdoor leisure: trends and models
Immersive experiences, sports leisure, "eatertainment" and operator expectations.
- 04
Sport, practices and regions
Free and supervised practice, private models (padel, fitness, five-a-side), sport for health.
- 05
Designing a hybrid venue
Programming, mix of uses, operators and leases, business model, phasing.
- 06
Winning a tender with a mixed-use scheme
Combining uses to convince a local authority or a jury.
Real cases, not generalities.
- Case 01
Programming an esports arena in a mixed-use neighbourhood
Capacity, modularity, operator, resident club, activity between events.
Deliverable: functional brief - Case 02
Activating a ground floor with leisure and food
Choice of concepts, tenants, sustainable rents, opening hours and neighbours.
Deliverable: leasing plan - Case 03
Converting a vacant office building
Which uses, in which order, with which operators and which model.
Deliverable: programming scenario - Case 04
Combining student housing, coliving and a third place
Shared services, management, expectations of residents and the neighbourhood.
Deliverable: opportunity note
Your teams, your projects, your cases: let's build your path.
Train my teams →We design these venues. We know how to teach them.
STAKRN Innovation advises developers, investors and local authorities on venue programming: market studies, programming, finding operators, activation. Its references include La Scène Digitale in Thiais, a 2,500-seat esports arena at the heart of a mixed-use neighbourhood.
Case studies can be based on your own projects, with your agreement. Sensitive data stays anonymised.
Your questions
Do our teams need to know about video games?
No. The path starts from uses and business models, with no prerequisites.
Can we work on our own projects?
Yes. Case studies can be based on your projects, with your agreement, and sensitive data stays anonymised.
How much time should we plan?
Around 40 hours over 12 months, in micro-lessons of 20 to 30 minutes, remotely. Everyone moves at their own pace.
Do you also offer workshops or team building?
Yes: talks for your seminars, workshops on a real site, esports tournaments between agencies. See our talks.
Can you support a project beyond training?
Yes, with STAKRN Innovation: market study, programming, finding operators, venue activation.
Keep playing.
- CatalogueProgrammesThe knowledge base: 8 programmes, 44 modules, 165 lessons in open access.Discover →
- OfferLMS platform40 hours built for you, a 70-hour knowledge base, an AI Expert Coach, in your colours.Discover →
- Who it's forLocal authoritiesTrain staff and elected officials in video games and esports across a region.Discover →
- OfferTalks and masterclassesTalks, seminars and masterclasses for your events and your teams.Discover →
- Programme 1Video game and esports fundamentalsIndustry, players, business models, audiences: the basics.Discover →
- Who it's forCompaniesTrain your marketing, sponsorship and sales teams in gaming.Discover →
Mixed-use real estate programming, market studies, operator sourcing, hybrid venue activation: discover STAKRN Innovation.
Discover STAKRN InnovationTrain your project teams.
Roles, numbers, reference projects: tell us what you need. Reply within 48 business hours.
hello@stakrn.com