Sport and esports: one audience.
Your fans already play. Training your teams in esports means finding new partners, new content and a new way to talk to younger fans.
- Licences
- 17.2 Msports licences in France in 2024
- Esports
- 10.4 Minternet users have watched a competition
- Custom-built
- 40 hsix modules built for your organisation
- Formats
- LMS · liveonline, on site or as a talk
Stadium and controller, same game.
Ticketing, hospitality, content, communities: sport and esports share models and audiences. Football clubs already have esports sections, federations run console competitions, brands sponsor both.
For a club or a federation, the question is no longer whether to get involved, but how to do it without picking the wrong game, partner or format.
Sources: INJEP, 2025; France Esports and Médiamétrie, 2023.
Six modules for your organisation.
An example for a club, a federation or a sports agency, to adapt to your goals.
- 01
Where sport and gaming converge
Players, figures, business models: what brings the two worlds together, and what sets them apart.
- 02
Fan engagement and communities
From the stadium to the game: ticketing, hospitality, content, communities.
- 03
Esports sponsorship and partnerships
Building, selling and measuring a partnership with an esports team or event.
- 04
Content and influencer marketing
Streaming, rights, creators: the new broadcast chain.
- 05
Business models of competitions
Hosting an esports event: format, production, logistics, budget.
- 06
Designing a sport and gaming activation
An operation that speaks to fans of both worlds.
We talk about it on stage.
- Sport Strategies Day, Montpellier: sport and esports, convergence and opportunities;
- Sport Unlimitech: esports business models;
- Maximus Cup, Arles: physical and mental preparation for professional esports, should esports become a sport?
- seminar: esports and tech for the fan experience.
To go further on your club's esports strategy and activation, STAKRN Agency has supported brands, clubs and publishers since 2016.
From training to project.
- 01
Scoping
Your teams, your goals, your sporting calendar.
- 02
Path
Your six modules and the knowledge base, on the platform or on site.
- 03
Workshops
Cases taken from your club: partnership, content, event.
- 04
Taking action
One deliverable per module, reusable in your projects.
A club, a federation, a league? Let's build your path.
Train my club →Your questions
Do we need to have an esports section already?
No. The path actually helps you decide whether, how and with which partners to launch an esports activity.
Which games are covered?
All the major competitive games, with a focus on sports games. See the volume 1 and volume 2 programmes.
Can we train coaches and supervisors?
Yes. The Teaching, coaching and safeguarding programme is particularly useful for them.
Do you work with sport management schools?
Yes, with dedicated modules for sport management programmes. See our schools and universities page.
How do we get started?
Describe your organisation and your goals in the form. Reply within 48 business hours.
Keep playing.
- Programme 3Key games, vol. 2EA Sports FC, Rocket League, Fortnite, mobile, fighting games.Discover →
- Programme 7Teaching, coaching and safeguardingSupervise, coach, protect young people, design sessions.Discover →
- OfferLMS platform40 hours built for you, a 70-hour knowledge base, an AI Expert Coach, in your colours.Discover →
- OfferTalks and masterclassesTalks, seminars and masterclasses for your events and your teams.Discover →
- Who it's forLocal authoritiesTrain staff and elected officials in video games and esports across a region.Discover →
- Who it's forCompaniesTrain your marketing, sponsorship and sales teams in gaming.Discover →
Esports strategy, partnerships, activation: STAKRN Agency has supported clubs and brands on the ground since 2016.
Discover STAKRN AgencyTrain your club.
Organisation, teams, goals: tell us about your project. Reply within 48 business hours.
hello@stakrn.com