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Local authorities and regions

Video games, a lever for your region.

Youth, attractiveness, venues, events, prevention: training for staff, elected officials and teams running video game and esports projects.

Players
40.2 Min France, 73% of 10 to 80 year-olds
Esports
10.4 Minternet users have watched a competition
Formats
3LMS, on-site training, talk
Since
2016alongside regions and institutions
What is at stake

Young audiences to reach.

Video games are the most widely shared cultural practice among young people. For a local authority, they are a way to reach them, bring a facility to life or run an event with real reach.

The challenge is avoiding ideas that sound good but fail. Understanding practices, audiences and business models before launching a venue, a tournament or a youth programme: that is what our paths are for.

Sources: SELL and Médiamétrie, 2025; France Esports and Médiamétrie, 2023.

Sample path

Six modules for your teams.

An example for staff, elected officials or teams in charge of local projects.

  • 01

    Understanding practices and audiences

    Who plays what, and what it says about your area.

  • 02

    Gaming, youth and public policy

    Video games serving youth, culture and sport policies.

  • 03

    Responsible esports and prevention

    Inclusion, health, safeguarding: acting safely.

  • 04

    Designing a venue or an activity

    Gaming room, gaming centre, library, event: choosing the right format.

  • 05

    Funding and running a project

    Business models, partners, operators, budget.

  • 06

    Assessing local impact

    Attendance, audiences reached, spin-offs: measuring what matters.

In the field

Topics we have already taken on stage.

  • Esports Venue Summit: financing esports and regional development opportunities;
  • Maximus Cup, Arles: esports, youth and regions;
  • CCI Hérault: the challenges and business potential of esports for local companies;
  • FrenchSouth Digital, Montpellier: the impact of esports development on regions;
  • seminar: video game and esports innovations for local authorities.

For a venue project (arena, gaming centre, leisure facility), STAKRN Innovation supports local authorities from market study to finding operators.

Formats

Three ways to train.

  • Digital learning

    An LMS path

    To train a large number of staff, across all sites, at their own pace. See the platform.

  • In person

    On-site training

    A day or a module for a project team or a department. Custom training.

  • Live

    A talk for elected officials

    A session for a council, a committee or a seminar. Our talks.

A venue, event or youth programme project? Let's talk.

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FAQ

Your questions

Who is this training for?

Elected officials, senior management, youth, sport, culture, economic development and digital departments, and teams running a venue or event project.

Do you cover prevention?

Yes. Responsible esports and safeguarding are at the heart of the path. See the Responsible esports programme.

Can you help us with a venue project?

Yes. The training provides the reference points, and STAKRN Innovation can support the project itself: market study, programming, finding operators.

Do you speak to councils or committees?

Yes, as a talk or a seminar, on site or remote.

How do we get started?

Describe your project and your teams in the form. We will get back to you within 48 business hours.

Contact

Let's talk about your region.

Teams, project, timeline: a few lines are enough. Reply within 48 business hours.

hello@stakrn.com
Your need

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