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Programme 06 · 7 h 20

Markets and international development.

Video games are global from day one. This programme compares the major markets, their players, their rules and their growth dynamics.

Get the detailed programme →See the 8 programmes
Duration
7 h 20in the knowledge base, open access
Modules
6and 18 lessons of 20 to 30 minutes
Languages
FR · EN · ESnative content, 35+ interface languages
Proof
Badgeper module, plus a verifiable certificate
Key points

What the programme covers.

The global video game market exceeded $200 billion in revenue in 2025. Each region has its own platforms, games, audiences and regulation.

  • A comparative overview: market maturity, regulation, public support, growth drivers;
  • Asia-Pacific: Korea, the birthplace of the pro scene, China, Southeast Asia;
  • Latin America: Brazil, Mexico, mobile and creators;
  • Africa: infrastructure, youth, local ecosystems;
  • MENA, Europe and North America: investment, major events, franchises and media.

Sources: Newzoo, June 2026.

Modules and lessons

6 modules, 18 lessons.

Micro-lessons of 20 to 30 minutes, each ending with a quiz.

  • Module 1 · 1 h 10

    Comparative global overview

    • Market maturity map
    • Regulation models and public support
    • Key growth drivers
  • Module 2 · 1 h 15

    APAC: China, Korea, Southeast Asia

    • Korea: birthplace of the pro scene
    • China: scale and regulation
    • Southeast Asia: mobile and growth
  • Module 3 · 1 h 10

    Latin America

    • Brazil, Mexico and the region
    • Mobile, communities and creators
    • Opportunities and obstacles
  • Module 4 · 1 h 10

    Africa: an emerging market

    • Dynamics and infrastructure
    • Mobile, youth and growth
    • Local initiatives and ecosystems
  • Module 5 · 1 h 15

    MENA, Europe and North America

    • MENA: investment and major events
    • Europe: maturity and fragmentation
    • North America: franchises and media
  • Module 6 · 1 h 20

    Market watch workshop, update and cross-cutting deliverable

    • Identify reliable sources and their limits
    • Update a case or a figure
    • Produce an actionable summary sheet
What it is for

What your learners take away.

  • Prepare an expansion

    Identify priority markets and their constraints before investing.

  • Adapt a strategy

    Understand why an activation that works in France can fail elsewhere.

  • Train international teams

    A shared culture for teams spread across several countries, in their own language.

In the learning path

Programme 6 of 8, 7 h 20.

This programme is part of the knowledge base. The knowledge base is open to every learner. Nothing in it is mandatory: each learner uses it as needed. The real value of the platform is the 40 hours we create for your school or organisation.

It is available on the LMS platform in your colours or in your LMS in SCORM format. Next programme: Teaching, coaching and safeguarding.

Your 40 custom hours can extend this programme. Let's talk about your needs.

Build my 40 hours →
FAQ

Your questions

Is this programme available in English and Spanish?

Yes, like the whole knowledge base: the content is native in French, English and Spanish.

Who is it for?

Business schools and their international students, companies operating in several countries, and organisations looking to take a project abroad.

Does the content keep up with the news?

Yes. Each programme ends with a market watch workshop, and content is reviewed at least once a year.

Go further

Keep playing.

STAKRN

The content is written by the STAKRN teams, active in video games, esports and influence since 2016.

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Contact

Get the details.

Objectives of each lesson, sample quizzes, and ideas for custom modules to go further. Reply within 48 business hours.

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